What makes an excellent media release and how do you engage the media with your story concept? How do you pitch stories to the media, especially hard-nosed news hounds who can seek a ‘puff piece’ a mile away?
The media gets actually numerous media launches a day, numerous which are immediately overlooked. Why? A variety of elements contribute to the demise of a media release, one essential element nevertheless that adds to a well composed and released releases is the writers capability to be media savvy, that is recognize the elements an editor is trying to find when picking the day’s news.
In an extensive interview with a seasoned news editor and journalist I postured the question” Exactly what makes an excellent media release?” Here are his 7 suggestions in determining an excellent release;
1. ONE THAT MAKES SENSE.
An apparent point but one typically overlooked in the pressure to put out a media
2. APPEALS TO A LARGE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS ‘SPIN’.
If it is overtly attempting the ‘sell’ something the release is most likely to go no-where.
4. FOR RADIO – IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION.
5. FOR PAPERS – IT MUST Are Necessary, NEWSY AND INTRIGUING.
6. DELIVER IT THROUGH EMAIL.
Avoid the use of fax for a competitive radio station as it is not likely to reach its target.